68-70 Spring Street

Location:

New York

Completion:

2022

Project Type:

Retail

Size:

26,750 Sqft

This case study delves into an innovative retail space development located in the heart of Soho, New York City. Completed in 2022, the project spans a gross leasable area of 26,750 square feet. It stands out due to its strategic positioning in a high-traffic area, surrounded by leading retailers and close to essential transport links. The property has been meticulously designed to accommodate a wide range of retail activities, from pop-ups to permanent storefronts, providing an adaptable and attractive space for both emerging and established brands.

Background

Soho, known for its vibrant retail scene and historic architecture, presents unique challenges and opportunities for new developments. The project was initiated to address a gap in the market for flexible, high-quality retail spaces that can meet the dynamic needs of today's retailers. With a focus on creating a versatile environment that encourages innovation and accessibility, the development aims to attract a diverse mix of tenants by offering white-boxed spaces that are both ADA-compliant and equipped for culinary uses without the constraints of landmark restrictions.

Objectives

To create versatile retail spaces that cater to a wide range of uses, from temporary pop-ups to permanent installations.
To ensure full compliance with ADA regulations and support a variety of culinary ventures with pre-vented spaces.
To capitalize on the high-traffic location in Soho to provide maximum visibility and accessibility for tenants.
To integrate seamlessly into the surrounding retail ecosystem, enhancing the local shopping experience.

Approach

The approach to this development was centered on flexibility and innovation. Recognizing the evolving landscape of retail, the project team focused on creating spaces that could easily adapt to various retail formats. This involved designing white-boxed spaces that allow tenants to personalize their stores without extensive renovations. The inclusion of massive skylights and a dedicated street entrance for the lower level further enhanced the appeal of the spaces. The development strategy also emphasized compliance and convenience, incorporating features like ADA compliance and ventilation for cooking to attract a broader range of tenants.

Solutions

Developed a 26,750 square foot retail space with storefront and pop-up capabilities.
Ensured all spaces were ADA-compliant and equipped with pre-vented facilities for culinary use.
Utilized white-boxing to allow for tenant customization without significant alterations.
Included billboard signage for enhanced tenant visibility.
Designed with massive south-facing skylights on both ground and lower levels, with the lower level offering a separate street entrance.

Results

The completion of this retail space development has markedly enhanced the retail landscape of Soho, attracting a diverse array of tenants ranging from startup pop-ups to established brands. Its strategic location, coupled with the flexible, high-quality design of the spaces, has made it a sought-after destination for retailers looking to capitalize on the area's high foot traffic and proximity to popular stores and transport links. The project has not only met the initial objectives but has also contributed to the vibrancy and diversity of Soho's retail scene, reinforcing the area's reputation as a premier shopping destination in New York City. Through this development, an innovative approach to retail space has been successfully implemented, setting a new standard for future projects in urban retail environments.

Approach

The approach to the redevelopment of 587 Main Street centered around preserving the historic character of the site while introducing modern amenities and functionality. This involved underpinning existing structures, strengthening the foundation, and constructing a new 28-story reinforced concrete tower. The restoration of the theater's façade and the creation of a new marquee paid homage to the building's historic significance while signaling its transformation into a contemporary mixed-use development.